How to be Omnipresent as a Business Online

Being Omnipresent as a Business Online is fairly straightforward. You and your business should/need to be everywhere, even if you're just starting up! Search engines like Google, Bing, Ask and others tend to take a bit of time before indexing your site initially. Some claim that Google can take upwards of 4 weeks to initially index a new website! And that's assuming you manually submitted your sitemaps to Google Search Console.

These things really are not a secret, however, small/start-up businesses who are trying to go it alone by using a site-builder like Squarespace, or a family friend who is a "web developer", usually have no idea what it entails to really make a site SEO friendly, and to enhance the online presence.

Documentation is everywhere


A joke among the web and IT communities is that we're the best at using Google. While that might be humorous, it's generally very true. We are not all truly experts in every aspect of the process. There are several specializations that people take on and generally focus solely on. Some people are networking side only (network setup/deployment/security), some people are front end (CSS/CSS3 or designers), some people are full stack programmers (Javascript, PHP, JQuery, etc). When we cross into someone else's territory we tend to wind up going down a rabbit hole. You start to learn and understand why what you do does (or sometimes doesn't) work.

Lemacks Media

Google, Facebook, Twitter, etc all make their documentation freely and readily available to the public. It's not some hidden secret, like I pointed out in my article Using Schema Markup Matters. Yet so many people end up with a sub-par unsupported product, so they end up doing it again and often times paying more. Lemacks Media and our Partner Network which will be live soon, strive to put the information front and center for everyone. Thru this transparency we allow our clients (and non-clients) to audit our work. But, what does that have to do with being omnipresent?

Creating backlinks


Search Engines use dynamic algorithms that both serve the most relevant content to the search query, and the content most targeted at the person searching (AKA ads). While waiting on Google and others to index a site partially and/or entirely it's important to start building your backlinks and building your sites relevance, just like why I am writing this post you are reading (full transparency ;) ). The quickest way to build those links is by posting everything-everywhere. Personally, I don't use Pinterest or Tumblr, but for business purposes I ensure my content is shared everywhere someone might search for it, or accidently come across.

As a matter of fact, Lemacks Media is on nearly 20 different platforms, not just to share content/links, but to ensure we control our most relevant content at all times, like:

Then we're on these social/sharing platforms:

My profiles, both personal and professional:

The moment I share this post, it will trigger a number of actions that will share this content across all of the business and some of my personal networks as well. This for one thing simplifies my life as it means I don't have to run around manually sharing/writing content. I can just sit by and wait for traffic, and respond to notifications across the platforms. Now you're using domains with greater domain authority to create backlinks to your site. This helps Google later determine the relevance your site has to the search for keywords found within your content, as well as where people who search for you specifically tend to go (pages within your site or your social media/etc).

Become Omnipresent


Of course, the sites I posted are not the only sites out there. The relevance will vary based on business/website type from an ecommerce business who uses Amazon, Google Merchant, and Facebook Marketplace (which have a massive advantage doing this with website integration), to a local Bakery who is listed on sites like Yelp and Foursquare. Finding all the business listing platforms that are relevant to your business is part of what we do at Lemacks Media, and we ensure to set you up for success in your marketing endeavors post launch.

Want more information about your businesses online visibility? Visit our website and contact us or request a free, no obligation quote!

Comments

Post a Comment

Popular posts from this blog

Gmail confidential mode launching on by default on June 25, 2019

Image
Originally Posted on Google's G Suite Updates Blog What’s changing Earlier this year, we announced the launch of Gmail confidential mode for G Suite in beta. On June 25, 2019, this feature will become generally available and your users will have the option to send emails with confidential mode. At launch, confidential mode will be set to default ON for all domains with Gmail enabled, unless you choose to disable this feature (see instructions below). Who’s impacted Admins and end users Why you’d use it Confidential mode provides built-in information rights management controls in your emails by allowing senders to create expiration dates and revoke previously sent messages. Because a sender can require additional authentication via text message to view an email, it’s also possible to protect data even if a recipient’s email account has been hijacked while the message is active. Additionally, with confidential mode, recipients don’t have the option to...
Read more

Check out the new G Suite Learning Center

Image
Originally Posted on Google's G Suite Updates Blog What’s changing We’re launching a revamped G Suite Learning Center . Who’s impacted Admins and end users Why you’d use it This completely redesigned site features 300+ guides and customer-friendly enhancements, including: An Announcements tab with lists of new and updated Learning Center guides. A “Day 1” checklist to help new G Suite users get started on their first day. An improved search function to help you find help and training content across the G Suite Learning Center. Guides that are easier to print and save as PDFs or customize in Google Docs and Slides. How to get started Admins and end users: The new G Suite Learning Center can now be found at support.google.com/a/users, but you can still use the old web address gsuite.google.com/learning-center. Additional details This initial launch is for the English language site only. In the coming months, we’ll release our revamped Learning ...
Read more

Bulk-export Hangouts Meet hardware fleet information

Image
Originally Posted on Google's G Suite Updates Blog What’s changing We’ve added the ability to export detailed information about all Hangouts Meet hardware devices in a domain to a Google Sheet or CSV file in a single action. Who’s impacted Admins only Why you’d use it Having access to up-to-date information about all Meet devices allows G Suite admins to better understand usage across their entire organization by: Populating data for reports/dashboards Auditing organization-wide peripherals usage Analyzing data for external systems such as ticket/support system or financial functions such as asset tracking or inventory management How to get started Admins: To export your list of devices, follow the steps in the Help Center. After completion, the results will be available from the Tasks icon at the top of the page. Depending on the selected format the information can then be viewed in Google Sheets, or downloaded as a CSV file. End users: No action required Addit...
Read more